The Social Media Star Who Was Assassinated by An Infamous Mexican Cartel

The 17-year-old internet sensation was shot 15 times after insulting the leader of an infamous drug cartel in a video

nahanara
4 min readJul 3, 2021
Juan Luis Lagunas Rosales. Source

Juan Luis Lagunas Rosales was born in Navolato in the state of Sinaloa, northwestern Mexico. Sinaloa is a major producer of opium and marijuana and home to the infamous Sinaloa Cartel — which the notorious drug lord Joaquin “El Chapo” was the leader. [1] Lagunas never knew his father and his mother left him with his grandmother as a child. He lived with his grandmother until the age of 15 when he dropped out of high school. He left his hometown for the nearby town of Culiacan, where he began washing cars to make a living.

Internet Fame

Juan Luis Lagunas Rosales drinking in one of his videos. Source: YouTube

He adopted the alias “El Pirata de Culiacán,” or “The Pirate of Culiacán” after his new town. His claim to fame was by posting videos of himself partying, doing drugs and excessive drinking despite being underage — the legal drinking age in Mexico is 18. In his videos, he would be seen binging on alcohol, displaying bold antics and passed out drunk. His videos went viral…

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